Setting up a website these days is fairly easy, with multiplying options like WordPress, Wix, SquareSpace, GoDaddy, Shopify, BigCommerce, InfusionSoft, Ontraport ... a constantly growing list.
The hard part isn't putting something out there; it's putting the RIGHT THING out there, with messaging and offers that resonate with the RIGHT PEOPLE. Then tracking what happens. Following up. Tweaking your tactics, optimizing.
Reading Google Analytics and other metrics
One of our favorite things about working on the web is how measurable everything is. It's one thing to build a powerful, fresh website, and quite another type of thrill to see it actually racking up record leads, inquiries, sales and other wins for our clients.
If you haven't taken a tour of what Google Analytics (and other web metrics packages like WebTrends or SiteCatalyst) or your marketing platform can show you about what's happening with your website, you're in for a treat. These packages show:
- What search strings people typed in to find your site with Google
- What type of computer or smart phone, browser software, and version they used
- How long they stayed on any one page
- What pages they visited in the same "visit"
- What city they live in
- What links they clicked
- How much they purchased
- How far along your marketing funnel they got
and lots and lots of other goals and specific intelligence.
Firecat works with you to set measurable goals and creates a dashboard so you can see how well your website is performing. Or your Facebook page, with its similar "Insights" data at your fingertips.
To get the most out of the free consultation we offer - give us access to your Google Analytics if it's already installed. We can tell a lot in just a few minutes. Schedule your consultation today!