Tara Schwegler


Tara Schwegler is a PhD cultural anthropologist with a passion for understanding patterns in human behavior. She brings scientific rigor to our studies of users and their behaviors (both self-reported and as observed in the field. 

Tara's ethnographic chops help our clients understand their customers’ needs, behaviors, and motivations. Tara has experience in enterprise financial services UX strategy. 

She served as an Assistant Professor at the University of Chicago, and has published articles in peer-reviewed journals and books.

When not championing the needs of customers, Tara enjoys researching travel destinations and having travel adventures. She's based in San Antonio.