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SEO - Getting Your Business to the Top of Google

Firecat Studio's Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Services

 

  • Teach you which tactics matter to raise your rankings for particular keywords.
  • Perform keyword research with both proprietary and free tools to see what terms your potential customers are typing into the search boxes to find sites like yours.
  • Help you set up and optimize social media profiles that drive traffic and rankings.
  • Optimize your website code and content to bring the right visitors to you.
  • Create an editorial calendar with strategic timing across channels so you'll have fresh things to say for months ahead in your blog, social media, news area and email newsletters.
  • Share linkbuilding tips that you can execute in a few minutes.
  • Analyze results with Google Analytics and other tools that reveal what works and what doesn't.

 

What is SEO?

Search is often the vitally important first step - or hurdle - to users, customers and prospects finding you online. Search Engine Optimization (SEO) is the art and science of helping your website be on page one for particular searches in Google, Bing, Yahoo and other search engines.

Natural SEO is the practice of being a good Internet citizen. Talk about what you do, share information that is useful and important on your website, in a blog, and in social media presence points. Link to other reputable businesses and ask them to link back to you. Over time, this "white hat" strategy yields the most enduring return on investment. 

Some firms use "black hat" SEO tactics; if a provider promises you specific results, such as a guaranteed page-1 result, beware. No vendor but Google can guarantee a page one result, and some firms use shady tactics to cheat Google's search algorithms that will work for awhile - until Google figures out what is happening and "de-lists" sites that are gaming the system.

Search Engine Marketing (SEM) and Social Media Marketing / Ad Placement and Management

When you don't have time to wait for natural SEO tactics to pay off, you can pay for your listings to appear in search results. They'll be labeled as ads, but you are on the page and in the game. Google, Bing, Facebook, Yahoo and other online venues give advertisers an impressive amount of control over the ad budget and demographic targeting of those ads.

Firecat Studio can help with:

  • Google AdWords and Bing/Yahoo Ads
  • Keyword research on your existing website and similar/competitor websites using both proprietary and free tools (Google's keyword tool is a vital one), getting solid on which phrases to target, figure out what competitors are winning those now and create a strategy to bring you up in the rankings.
  • Monitoring and tweaking your ad campaigns, reporting progress. 

How Does an SEO/SEM Campaign with Firecat Work?

A typical project for SEO/SEM usually includes the following:

  • Meeting (or phone conference) to explore your goals, learn about PETEX, the new products, what phrases you think users would type into search and what you want them to find. We'd tour the website (or design deliverables) to understand the desired traffic patterns and the needs and mindset of users coming to the site.
  • Keyword research on your existing website and similar/competitor websites using both proprietary and free tools (Google's keyword tool is a vital one), getting solid on which phrases to target, figure out what competitors are winning those now and create a strategy to bring you up in the rankings.
  • Onsite (natural) SEO - review and update the website code for both mobile and regular websites (if separate) to ensure it's search engine friendly, finding keywords in filenames, page titles, image tags, headings, links, navigation. We can provide recommendations for another team to do, or do this for you.
  • Linkbuilding strategy - create or optimize social media profiles, directory listings that point to your site that are tagged with the keywords.
  • Inbound/reciprocal linking strategy. Help you author or claim articles, establish or optimize a blog, if appropriate, request and add reciprocal links from any natural partners, vendors, customers.
  • Execute content strategy. We can help create an editorial calendar for posting to a blog or social media sites, and/or do the moderation/posting for you. We also write articles if you need that service. We do "friend and follow" campaigns to build following.
  • Search engine marketing. If you need a quick uptick in traffic, it may make sense to "buy" visits using Google Adwords, Facebook, Twitter LinkedIn or other ad networks. We manage these campaigns.
  • Social media traffic generation. Facebook pages, contests and other social media campaigns can work well in conjunction with search engine marketing (paid placement).

Ready to get started? Contact Us Today!