Firecat Studio

Online Strategies for Business

News and Events

Feb. 3 - Facebook Pages for Business

It's simple to create a Facebook page for your business or organization, but then what? On Friday, Feb. 3, social media pro Jennifer Navarrete will lead a Brain Jam for branding your Facebook page, monitoring and curating activity, and building a following.


Creating, Promoting and Maintaining a Facebook Page

You already know how to use Facebook. Everybody's on Facebook. And creating a Facebook page for business is easy too. Here's what's not so easy:

  • Branding the page beyond the logo
  • Deciding what content to offer
  • Building a fan base

Friday, February 3, 2012
Coworking (open house, just hang out and work) 10:30 am - 3:30 pm
Lunch discussion Noon - 1:30 pm

Where?

Firecat Studio 918 Nolan #104, San Antonio, TX 78202

You're welcome to come get some work done anytime between 10:30 am and 3:30 pm, just like working from a coffee shop but with cooler people and free coffee. Yes, you are welcome to invite others, but there's limited space, so make sure your friends register!


Coworking in March

On Friday, March 2, we're going Local! We'll discuss tactics for getting a local business or branch better online visibility with Google Places, Yelp, Foursquare and more. Save the date!

As always, please feel free to suggest upcoming brown bag topics. Thanks!

 
Worldwide Jelly Week Celebration Friday, 1/20

Firecat is hosting an all-day Jelly coworking session on Friday, January 20 as part of Worldwide Jelly Week. Bring your laptop, cell phone, or pen and paper and get some work done with some fresh faces and ideas around you.

What Is Jelly?

Jelly is a worldwide coworking movement, and it's how Firecat Studio was introduced to the coworking concept in 2006. Knowledge workers and creatives can pretty much work where ever they like, as long as they have an Internet connection. The next logical step is - where do you want to work from? For a lot of us, that's often home. But home can be isolating; you can miss the water cooler chats with coworkers and the face time with other human beings. Coworking, and Jelly, have sprung up as an alternative place to work.

To quote from the Jelly website:

Jelly started in NYC in February of 2006 when roommates Amit and Luke realized that they loved working from home, but they missed the creative brainstorming, sharing, and camaraderie of a traditional office. (Office politics, not so much.)

So they started inviting friends to come work from their home one day a week. They soon found that working in close proximity to new and interesting people every couple weeks resulted in new ideas and interesting conversations.

Emboldened by their early success, they made it a more regular thing. Jelly was born.

And What's Worldwide Jelly Day 2012?

It's a celebratory week of coworking happening worldwide. San Antonio's godfather of coworking, Todd O'Neill, has organized coworking sessions in San Antonio each day of the week. Here's the schedule so far:

  • Monday, January 16 - Geekdom, Weston Centre, 112 East Pecan, 11th Floor, San Antonio, TX 78205. Map
  • Tuesday, January 17 - La Taza Coffeehouse, 15060 San Pedro Ave/281, SATX 78232
  • Wednesday, January 18 - TBD 
  • Thursday, January 19 - TBD
  • Friday, January 20 - Firecat Studio, 918 Nolan #104, San Antonio, TX 78202. Free of charge, soft drinks provided. Brownbag lunch. Map


 
2012 Focus: Craft a Unique Selling Proposition (USP)

Ready for 2012? Friday, Jan. 6 Firecat's coworking & brownbag session will make sure your marketing explains your Unique Selling Proposition — specifically how what you offer is different, and better, than alternatives. Kate Hayward will lead the workshop.


Craft a Unique Selling Proposition (USP)

It's one thing to describe what you offer. It's a bit more difficult to get really specific about how buying from you is unique — different and better — than buying from your competition.

A first step in creating a modern business plan, your unique selling proposition tells prospects what you sell, how they benefit from buying it, and why you're the best provider of it than anyone else.

The USP was first described in the 1940s, popularized in the 1960s, and this key marketing idea is still vital today. From the 1961 edition of Reality in Advertising by Rosser Reeves:

  1. An advertising message must make a proposition to the consumer. Not just words, not just product puffery, not just show-window advertising. Each advertisement must say to each reader: "Buy this product or service, and you will get this specific benefit."
  2. The proposition must be one that the competition either cannot, or does not, offer. It must be unique—either a uniqueness of the brand or a claim not otherwise made in that particular field of advertising.
  3. The proposition must be so strong that it can move the mass millions, i.e., pull over new customers to your product.

Do you offer the lowest price? Highest quality? More choices? Best guarantee of results? A unique combination of skills and experience?

In this free coworking workshop, Kate Hayward will help participants draft their own USPs and review and improve them by getting feedback and ideas from one another. The eventual goal is to hear people you meet say, "I've heard of you. You're the company that _____ ..." When prospects are able to restate your USP, you know your marketing is effective. Let's get there together in 2012.

You may remember our fabulous presenter, Kate Hayward, from the Visual Thinking workshop she presented at Firecat's coworking and brownbag in September 2011. Kate is a seasoned curriculum developer with a BIG active brain, helps world-changing nonprofits developer and deliver mission-critical train-the-trainer strategies, and shares her thoughts on the Thinkubator.

Light sandwich fare and beverages will be provided. Feel free to bring your own if you prefer.

When?

Friday, January 6, 2012
Coworking (open house, just hang out and work) 10:30 am - 3:30 pm
Lunch discussion Noon - 1:30 pm

Where?

Firecat Studio 918 Nolan #104, San Antonio, TX 78202

You're welcome to come get some work done anytime between 10:30 am and 3:30 pm, just like working from a coffee shop but with cooler people and free coffee. Yes, you are welcome to invite others, but there's limited space, so make sure your friends register!


Coworking in February

On Friday, February 3, Jennifer Navarrete of MediaFuse and Susan Price of Firecat will give a free sample of our upcoming half-day full Facebook Pages for Business. Save the date!

As always, please feel free to suggest upcoming brown bag topics. Thanks!

 
LiveZilla Live Help

Log in




get-a-free-consultation

Search

 

Considering a Redesign?

Request our free
Website Redesign Checklist

Get Updates

*
*
*
* required fields

Follow Firecat


Privacy Policy PDF Print E-mail

Your privacy is critically important to us here at Firecat Studio. Our privacy principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products and services, or protect our rights.
  • We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
  • In our online communities, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

Below is our privacy policy.Creative Commons License Note: Our policy is adapted ours from the one Automattic.com offers under a Creative Commons license, and we thank them for sharing and Creative Commons for its services.

If you have questions about deleting or correcting your personal data, please contact our support team.

Firecat Studio LLC operates several websites. It is Firecat Studio's policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Firecat Studio collects non-personally identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Our purpose in collecting non-personally identifying information is to better understand how our visitors use the website. From time to time, Firecat Studio may release non-personally identifying information in the aggregate; for example, by publishing a report on trends in the usage of our website.

Firecat Studio also collects potentially personally identifiable information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. Firecat Studio only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally identifiable information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally Identifying Information

Certain visitors to Firecat Studio's websites choose to interact with Firecat Studio in ways that require us to gather personally identifying information. The amount and type of information that Firecat Studio gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blogs to provide a username and email address. Those who engage in transactions with Firecat Studio – by purchasing access to reports or paying for services, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Firecat Studio collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Automattic. Automattic does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Firecat Studio may collect statistics about the behavior of visitors to its websites. For instance, Firecat Studio may monitor the most popular pages. Firecat Studio may display this information publicly or provide it to others. However, Firecat Studio does not disclose personally identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Firecat Studio discloses potentially personally identifying and personally identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Firecat Studio's behalf or to provide services available at Firecat Studio's websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Firecat Studio's websites, you consent to the transfer of such information to them. Firecat Studio will not rent or sell potentially personally identifying and personally identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Firecat Studio discloses potentially personally identifying and personally identifying information only in response to a subpoena, court order or other governmental request, or when Firecat Studio believes in good faith that disclosure is reasonably necessary to protect the property or rights of Firecat Studio, third parties or the public at large. If you are a registered user of an Firecat Studio website and have supplied your email address, Firecat Studio may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Firecat Studio and our services. We primarily use our social media pages and blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Firecat Studio takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally identifying and personally identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Firecat Studio uses cookies to help us identify and track visitors, their usage of Firecat Studio website, and their website access preferences. Firecat Studio website visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Firecat Studio's websites, with the drawback that certain features of Firecat Studio's websites may not function properly without the aid of cookies.

Business Transfers

If Firecat Studio, or substantially all of its assets were acquired, or in the unlikely event that Firecat Studio goes out of business or enters bankruptcy, user information would be one of the assets transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Firecat Studio may continue to use your personal information as set forth in this policy.

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Firecat Studio and does not cover the use of cookies by any advertisers.


Privacy Policy Changes

Although most changes are likely to be minor, Firecat Studio may change its Privacy Policy from time to time, and in Firecat Studio's sole discretion. Firecat Studio encourages visitors to frequently check this page for any changes to its Privacy Policy.Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Change log:

    February 1, 2008: Initial version
  • January 19, 2012: Updated to model on Automattic's privacy policy, more fully explaining the collection of non-personally identifying information.