Mobile First Web Design - Friday, February 7

Friday, February 7, 2014: Mobile First Web Design

What can the NFL, NBA, NHL, Luminarias, Kings of Leon, and Rolling Stones teach us about Mobile First web design?

For the first time in 2014, most websites are projected to get more traffic from smart phones and tablets than from desktop and laptop computers. It's time to rethink the way we plan and build websites.

Mobile First is a web design technique that flips traditional web design on its head, focusing on essential information and tasks first. Whether you're planning a mobile app, mobile-friendly alternative website, or a responsive website, thinking mobile first can streamline the design process and lead to a more effective solution for all users.

About the Session

Join us for Firecat First Friday as Bob Hotard and Danny Mustafic walk through how to break down content to its most simple form - and then build it back up to adapt to any screen size. We'll look at lots of examples from different industries and see why ignoring this megatrend can mean the kiss of death. They'll also share the three most technical things that you need to know about Mobile First design.

  1. Are you App or Mdot?
  2. Is responsive web design (RWD) right for your project?
  3. What's your 1,2,3 - really?

We'll have some fun and look at some great examples.

About Our Presenters

Bob Hotard has worked in and managed creative web design teams for Fortune 200 companies for over 15 years. He has held positions as Content Manager, Writer, Producer/Project Manager, Information Architect, Interaction Design Team Lead, Website Manager and is currently Lead Web Design Architect for

Corporate web design is his forte. Bob has designed and improved hundreds and hundreds of quotes, calculators, shopping carts, bundles, account management systems and support flows.

Throughout his career, Bob has advocated simplification and efficiency for the entire Web Design, Development, Testing and Release process for both Waterfall and Agile methods. He believes that a Mobile First approach can be the perfect vehicle for any business to refocus its web strategy, identify the Minimal Viable Product and increase the bottom line.

Damir (Danny) Mustafic has been in Graphic Web Design and Development since 2004. He has programmed and developed graphical user interfaces (GUIs) for several industries, including healthcare, sports, social media and telecommunications. Danny has created and built mobile and Twitter apps independently and in the corporate environment.

More recently, Danny is the principal member of the mobile pivot team at to convert to a Mobile First strategy and Responsive Web Design -- where it makes sense. He is the creator of a Sandbox Toolkit, a standardized mobile depository for Architects, Designers and Developers. He is a true mobile evangelist as evidenced by his many LinkedIn posts about Mobile phone and tablet trends.

Both Bob and Danny are committed to on-boarding and knowledge sharing mobile-first methodology as well as maximizing efficiency through standardization and collaboration between all teams. They share a passion for creating an environment in corporate web design were all teams and stakeholders work together, sharing work and expertise while using the same patterns, tools and frameworks.


Friday, February 7, 2014
Lunch workshop Noon - 1:30 pm


NEW LOCATION! The Orthopaedic Institute of the San Antonio Orthopaedic Group, 400 Concord Plaza, San Antonio, TX 78230 [i'm the map]

Yes, you are welcome to invite others, but there's limited space, so please make sure your friends register!

Register for Coworking & Brownbag in San Antonio, TX on Eventbrite

Next Month: Wearable Technology

Firecat First Friday, March 7, 2014, noon - 1:30 (Location TBD)

Block out noon - 1:30 pm on each first Friday of the month - make lunch plans with Firecat coworkers and your own brain. And yes - please feel free to contact us to suggest upcoming brown bag topics and presenters. Thanks!