HubSpot, InfusionSoft and other inbound marketing systems let you post web content for users to find - gather their email addresses - and send them follow-up marketing. It works. Firecat is a reseller for both, and we're demo-ing.
Inbound Marketing Website Platforms
Inbound marketing is a popular, proven technique for driving and nurtured qualified leads to your business online. Inbound marketing platforms facilitate offering juicy content assets to people online, then developing a relationship with them, tracking the effectiveness of your marketing and outreach efforts.
We'll look at HubSpot, InfusionSoft, and other tools (including free and low-cost open source options) that help you create a full-circle, effective online marketing presence that will allow you to measure and continuously improve.
Susan Price and Rebecca Reser of Firecat Studio will lead us through discussion of Inbound Marketing techniques and tools, with brief demos of HubSpot and InfusionSoft.
About Our Presenters, Susan Price & Rebecca Reser
Susan Price began creating business websites in 1993. She specializes in digital strategy, including the architecture of information, analyzing user behavior, and optimizing systems for both business value and excellent customer experience. Susan is CEO and Chief Digital Strategist at Firecat Studio. Before launching Firecat, Susan created several bootstrapped startups and worked a 7-year stint at USAA. She helps organizations choose and implement technologies, from small nonprofits and startups to enterprise-size brands with hundreds of web staff.
Firecat digital strategist and web producer Rebecca Reser practices Web feng shui; she helps clients select, set up and master inbound marketing tools, designs and executes marketing campaigns, and uses Google Analytics like a boss to ensure tactics are working. She also does SEO and SEM, brand strategy and copywriting.
Friday, September 6, 2013
Coworking (open house) 10:30 am - 3:30 pm
Lunch workshop Noon - 1:30 pm
Firecat Studio 918 Nolan #104, San Antonio, TX 78202
You're welcome to come get some work done anytime between 10:30 am and 3:30 pm, just like working from a coffee shop but with cooler people and free coffee. Yes, you are welcome to invite others, but there's limited space, so please make sure your friends register!
Next Month: Sales Tactics Everybody Needs
Firecat First Friday, October 4, 2013, noon - 1:30 (don't forget Firecat Studio is open for your coworking pleasure and mind expansion 10:30 am - 3:30 pm)
Sales coach Alicia Arenas presents information on getting and keeping the clients (or contacts!) that will help you make more money, be more productive and fulfilled; she'll also cover getting to "Yes!" How to win in a negotiation.
Block out noon - 1:30 pm on each first Friday of the month - make lunch plans with Firecat coworkers and your own brain. And yes - please feel free to suggest upcoming brown bag topics and presenters. Thanks!